Oversaw the development and launch of Toyota's social video campaign, a series of four short-form, recipe-style videos that brought humor and personality to automotive service marketing.
Inspired by popular cooking content and filmed from a top-down perspective, the videos featured intentionally terrible recipes before concluding with the message that Toyota would "stick to service." Through visual humor, fast-paced editing, and social-first storytelling, the campaign transformed service messaging into entertaining, shareable content for digital audiences.
Role: Creative Director