The programmatic creative platform was developed to deliver personalized service marketing campaigns across 33 OEM brands while maintaining compliance with manufacturer marketing guidelines and co-op requirements.
Using dynamic creative and variable data technology, the platform customized messaging, vehicle imagery, pricing, offers, and coupons based on OEM standards, dealership needs, customer behaviors, and regional requirements. This enabled highly personalized campaigns while maintaining brand consistency.
The system supported omni-channel execution across email, direct mail, digital advertising, landing pages, and social media, allowing dealerships to launch customized campaigns quickly and efficiently.
By combining automation, personalization, and OEM-compliant creative systems, the platform enabled large-scale campaign production while maintaining quality, consistency, and flexibility across multiple automotive brands.
Role: Creative Director