At NADA 2026 in Las Vegas, Solera elevated the traditional customer appreciation event into a high-energy brand experience with its exclusive “Drive + Thrive” party at F1 Arcade inside Caesars Palace. Designed for dealer principals, executives, partners, and key prospects, the event blended competitive Formula 1 racing simulators, premium hospitality, cocktails, and executive networking into an immersive evening built around performance, precision, and connection.
The atmosphere reflected the same themes Solera was presenting throughout NADA 2026: speed, intelligence, innovation, and operational excellence. Guests moved between racing simulators, social lounges, and networking spaces while engaging directly with Solera leadership and product experts in a more relaxed but highly memorable environment. The event positioned Solera not just as a technology provider, but as a company deeply embedded in dealership culture and the future of automotive retail.
Hosted from 7:30 PM to 11:00 PM at the F1 Arcade at Caesars Palace, the event stood out among the week’s crowded NADA nightlife lineup because it created an experience rather than just a reception. The combination of Formula 1-inspired competition, modern entertainment, and relationship-building aligned naturally with Solera’s “Thrive Here” platform messaging introduced during the show.
F1 Arcade itself added to the impact. The Las Vegas venue features dozens of immersive racing simulators, large-format screens, upscale food and beverage service, and an energetic social atmosphere designed around Formula 1 culture.
Role: Creative Director, Designer, Planning & Execution
