As an official team partner of the Mercedes-AMG PETRONAS Formula One Team, I led the team to provide creative assets that amplified Solera’s branding and visibility on a global scale.
Our collaboration with Mercedes involved providing official Solera branding and logos for integration into the partner badging on the car, steering wheel, helmets, driver and pit uniforms, ensuring a seamless and professional representation of our brand on the world’s fastest stage. Additionally, we developed stable graphical elements and video assets that supported consistent branding across digital, social, and broadcast channels.
Beyond visual branding, our partnership extended into content creation. We worked directly with Mercedes to shoot exclusive content featuring Lewis Hamilton, producing dynamic assets that brought our collaboration to life and strengthened the connection between Solera and the high-performance world of Formula One.
As part of this prestigious partnership, we were also granted the ability to incorporate Mercedes-AMG PETRONAS Formula One Team branding into Solera’s marketing, allowing us to align our brand with the precision, innovation, and excellence that define the Mercedes-AMG PETRONAS Formula One Team. From event activations to digital campaigns, our creative execution reflected the energy and speed of Formula One racing while reinforcing Solera’s leadership in automotive technology and intelligence.
This collaboration wasn’t just about logos, it was about creating a bold, unified presence that resonated with fans, customers, and industry leaders alike, positioning Solera at the forefront of performance and innovation.
Role: Creative Director, Content + Planning