Retention is the new sales, and AutoPoint was designed to challenge the notion that marketing, service execution, vehicle registration, and motorist engagement are separate processes. By integrating shop efficiency solutions with data-driven marketing strategies and electronic vehicle registration, we created a seamless, end-to-end vehicle ownership experience.
One of the most powerful representations of this vision was the Day 1-5000 video, which I co-produced with the my creative counterpart Laurel Franciose.
This concept video showcased the vast potential of AutoPoint’s data, serving as an internal rallying point during a six-company merger. It became a standout feature at NADA and played a key role in introducing AutoPoint’s refreshed brand. If you’re interested in the rebrand, you can learn more here. Video was used in presentation, online, social media and more.
Role: Co-writer, Creative Director