The Solera NADA conference booth was designed as an immersive brand environment focused on maximizing engagement, product visibility, and sales interaction within a highly competitive trade show setting. The experience combined modern architectural design, strategic traffic flow, and integrated technology to create an open and accessible customer journey.
The booth featured 24 interactive demo stations, 6 micro-presentation areas, a centralized reception hub, and 9 private conference rooms designed to support both high-volume engagement and executive-level sales conversations.
A key design strategy was the use of an open floor plan that optimized walk-through and view-through visibility. Minimal visual barriers, elevated branding, and large digital displays allowed attendees to experience messaging and activity from multiple angles across the show floor, increasing traffic and encouraging exploration.
The environment showcased Solera’s portfolio through large-format visuals, modular branded spaces, and guided product experiences while maintaining a clean and cohesive visual identity.
Beyond its visual impact, the booth generated more than $3 million in sales opportunities during the event, demonstrating the effectiveness of combining strategic spatial design with customer-focused engagement experiences.
Role: Experience Creator, Creative Director