As Global Creative Director, I led the team behind Toyota's Service Journey retention program, delivering 40+ personalized customer touchpoints across email, direct mail, and social throughout the ownership lifecycle.
Using variable data and creative automation, messaging, offers, imagery, and vehicle content dynamically adapted based on customer behavior, service history, geography, and maintenance needs. The result was a seamless omni-channel experience that improved engagement, strengthened service retention, and enabled more personalized dealership communications.
Role: Creative Director