I led the creation of the ARC Campaign Brand Guidelines for Solera, ensuring a cohesive and scalable framework that could be adapted for global use. This process involved close collaboration with cross-functional teams, including marketing, design, and regional stakeholders, to align on a unified visual and messaging strategy. I worked to distill the core identity of ARC into clear, actionable guidelines that maintained consistency across diverse markets while allowing flexibility for localized execution.
By facilitating workshops, gathering feedback, and iterating on design and content, I ensured the guidelines were both practical and impactful. The result was a robust, globally adaptable brand playbook that streamlined execution, reinforced brand equity, and empowered teams worldwide to maintain a strong, consistent presence across all touchpoints.
Role: Global Creative Director