Oversaw the creative team responsible for the Mercedes-Benz Amazon Van Concept, a direct mail campaign that transformed a service offer into a branded "special delivery" experience inspired by modern package delivery.
The dimensional mailer blended personalized offers, delivery-inspired graphics, and premium Mercedes-Benz design while connecting seamlessly with digital scheduling, retailer communications, and customer journey initiatives. The result elevated traditional direct mail into a memorable luxury brand experience that increased engagement and reinforced convenience and premium ownership.
Role: Creative Director